Seasoned Vet Dabbles in Permanent Lighting: Live Q&A with Tyler Zimmerman and Michael Conners

by Adrianne Lim

Table of Contents

Introduction to the Business

In this insightful session, we dive into the world of Christmas light installation with seasoned professionals. Tyler Zimmerman sits down with Michael Conners, the owner of The Help, to discuss their journey, experiences, and the evolution of their business in the lighting industry.

 

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The Early Days

Sean and his father, Michael, have been a dynamic duo in the Christmas light installation business for years. Sean recalls starting at a young age, helping his father hang Christmas lights when he was just thirteen. Now, at twenty-seven, Sean has seen the business grow and evolve significantly.

Michael started the business around 2002-2003, initially working on handyman jobs. One of their clients requested them to hang Christmas lights, marking the beginning of their journey in the lighting industry. Despite taking eight hours to complete their first job, the duo persevered and built a successful business over the years.

Transition to Leasing Model

For many years, the business operated on a traditional installation model, using customer-owned lights. However, about six years ago, they transitioned to a leasing model, which transformed their business. The leasing model provided a more consistent revenue stream and allowed them to offer high-quality, reliable lighting solutions to their clients.

Operational Insights

Based in San Diego, California, the business has grown to handle around 350 residential homes annually. They operate with multiple crews, ensuring efficient and timely installations throughout the season. Sean and Michael manage the crews, balancing fieldwork and office responsibilities to keep the operations running smoothly.

They maintain their own teams, preferring to hire in-house rather than outsourcing to other companies. This approach ensures quality control and consistent service for their clients.

Commercial Lighting Projects

In addition to residential installations, the business also handles commercial lighting projects. Approximately 25% of their revenue comes from commercial jobs, a figure that is expected to grow with new contracts, such as a significant project for Simon Malls in Camarillo. These larger contracts promise substantial revenue increases and opportunities for further expansion.

Challenges and Innovations

The lighting industry has seen significant advancements over the years. Sean shares insights into the evolution of permanent lighting systems, highlighting the complexities of older systems and the advancements in modern controllers and apps. These innovations have simplified installations and reduced costs, making it easier for businesses to offer high-quality, reliable lighting solutions.

One notable project involved replacing an outdated system with a new, more efficient one. The decision to replace rather than repair was driven by the reduced costs of modern materials and the convenience of new technology.

Adapting to Market Changes

As seasoned temporary light installers, Sean and Michael recognized the need to adapt to market changes. They explored various lighting brands and ultimately chose Minlion for its reliability and quality. This decision was influenced by the positive experiences of other installers and the comprehensive support provided by the manufacturer.

Sean shares the importance of researching and selecting the right products, emphasizing the need for quality and reliability in the lighting industry.

Balancing Temporary and Permanent Installations

During the busy Christmas season, balancing temporary and permanent installations can be challenging. Sean explains their approach, prioritizing jobs based on profitability and efficiency. They aim to maximize their revenue by taking on high-value permanent installations while continuing to serve their temporary light clients.

This strategic approach ensures they make the most of the peak season, optimizing their operations for maximum profitability.

Growth and Expansion

Since transitioning to the leasing model and incorporating permanent lighting solutions, the business has seen substantial growth. They have expanded their customer base, converting many of their long-standing clients to the new model. This shift has significantly increased their revenue, with projections indicating continued growth in the coming years.

Sean shares their plans for further expansion, including the implementation of a door-to-door sales team to drive sales for permanent lighting. This strategy aims to capitalize on Sean's background in door-to-door sales and expand their market reach.

Advice for New Installers

For new installers entering the industry, Sean offers valuable advice:

  • Invest in a larger van for efficient operations.
  • Learn from industry leaders and stay updated with the latest trends and techniques.
  • Focus on customer satisfaction and referrals to grow your business.
  • Consider offering additional services like indoor decorations and landscape lighting to increase revenue.

Innovative Solutions: Temporary Pebble Clip

Sean discusses the innovative solutions they have adopted, such as the temporary pebble clip for permanent lighting. This clip allows for efficient installations, especially during the busy season, by providing a temporary solution that can be easily transitioned to a permanent setup later.

This approach helps manage workload during peak times and ensures clients receive high-quality lighting solutions without delays.

Ensuring Quality and Safety

Quality and safety are paramount in the lighting industry. Sean emphasizes the importance of selecting reliable products and ensuring proper installations to avoid potential hazards. He shares experiences of working with various brands and the peace of mind that comes with using high-quality products like Minlion.

By prioritizing quality and safety, they ensure long-term satisfaction for their clients and maintain their reputation in the industry.

Future Plans and Aspirations

Looking ahead, Sean and Michael have ambitious plans for their business. They aim to continue growing their client base, expanding their commercial projects, and exploring new opportunities in the lighting industry. With a focus on quality, innovation, and customer satisfaction, they are well-positioned for continued success.

Sean's vision includes implementing a door-to-door sales team and leveraging his experience to drive growth and profitability. By staying adaptable and embracing new technologies, they are poised to lead the industry in providing exceptional lighting solutions.

Conclusion

The journey of Sean and Michael in the lighting industry is a testament to their dedication, adaptability, and commitment to quality. From humble beginnings to a thriving business, they have navigated challenges, embraced innovations, and built a reputation for excellence.

As they continue to grow and evolve, their insights and experiences offer valuable lessons for new and seasoned installers alike. By focusing on customer satisfaction, staying updated with industry trends, and leveraging innovative solutions, they have set a high standard in the lighting industry.

FAQ

  1. What is the leasing model?

    The leasing model involves providing lighting solutions on a lease basis, allowing clients to enjoy high-quality lights without the need for upfront purchase. This model offers a consistent revenue stream and ensures clients receive reliable, well-maintained lighting.

  2. Why choose Minlion for permanent lighting?

    Minlion is known for its reliability and quality. Their products are designed to be durable, easy to install, and supported by advanced technology, making them a preferred choice for permanent lighting solutions.

  3. How do you balance temporary and permanent installations?

    Sean and Michael prioritize jobs based on profitability and efficiency. They schedule high-value permanent installations during less busy times and continue serving temporary light clients during the peak season to maximize revenue.

  4. What additional services can increase revenue?

    Consider offering indoor decorations, landscape lighting, and other related services to increase revenue. Partnering with interior decorators can also expand your service offerings and attract new clients.

  5. What is the temporary pebble clip?

    The temporary pebble clip is an innovative solution for efficient installations. It allows for temporary setups that can be easily transitioned to permanent installations later, helping manage workload during peak times.

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